Summary: Smartphone applications redefined the guest experience in the hospitality industry. Apps contribute significantly both in attracting new guests and retain their loyalty due to the enhanced and unprecedented convenience during their stay. You know that your hotel has the best of everything to offer. So, what will you do to inform your clients? You’ll need a mobile app for your hotel to do it.
The hospitality industry underwent massive changes over the last few years. It caters to millions of tourists and travelers all over the world. If you belong to the hospitality industry, then you must be aware of the high level of competition.
According to researchers[1], the global hotel industry generated $550 billion in 2016. You can probably imagine how much it generates in 2020. The hospitality industry depends strongly on offering optimal services. Naturally, an app would be nothing short of a blessing for you to improve your chances of reaching more customers.
Many of your customers know that your hotel is one of the best that currently exists. However, you’re not being able to bring in more clients. The only reason is that you don’t have an app for your hospitality business. It can also be that you didn’t enlist your name in one of those renowned accommodation facility listing apps.
If you want to cater to a larger customer base, then you need an on-demand hotel and restaurant booking app development company to create an app for you. They can also add your facility’s name in one of those listings applications. In doing so, more people will run into your hotel when they search for the best accommodation facilities.
Here are a few benefits of an online hotel & restaurant booking app:
- Improving the reservation experience: Hotel apps simplified and enhanced the pre-reservation experience of the customers. Through the app, your would-be customers will explore everything that your hotel has to offer virtually. Nobody visits a hotel in search of rooms. Nobody enters an accommodation facility and speaks to the concierge to know whether the hotel can offer rooms based on budget. All these pieces of information are generally available on a smartphone app.
- Customer tracking: The specialists of mobile app development for restaurants and hotel booking can help you track customers. With an app at your disposal, you can establish a relationship with your guests. It will help in collecting vital information about your customers. Additionally, you’ll be able to understand behavioral traits that will help you form, implement, or adjust business plans.
- Marketing purposes: Marketing your hotel is a crucial aspect that will let you stay relevant and competitive in your industry. If you enlist your facility on one of those listing apps, then it will add more strength to your overall marketing efforts. Apps can help you create and maintain brand awareness that will improve promotion. When there are a specific number of options available to your clients, you have to make sure that your hotel appears among the top five, at least.
- Providing optimal services: You can win the hearts of your clients just by offering best-in-class services at cost-effective prices. An app can help you to achieve that objective. You will keep on informing your users about all the new services that you launched and the areas that you’re improving. It will make the booking process much more efficient. You will also be able to offer discounts, complimentary breakfasts, and other similar facilities.
- Personal-level communication: As already mentioned earlier, an app can help you establish a relationship with your clients. It’s one of the best features that a hotel app has to offer to the managers of accommodation facilities. Your customer service executives will be able to answer the queries of travelers and suggest the best plans for them. Furthermore, the app will keep doing its work even when your customer service representatives leave for the day. If you integrate a chatbot with the app, then it will be able to answer many basic questions of your clients and customers.
- Language adoption: One of the main problems with travel and tourism is the language constraint. You may not know the language of your client, or your client is oblivious to your dialect. An app can help you get rid of every linguistic barrier. Since English is the international language, most people understand enough of it to manage the situation. However, if your clients don’t know English, then your hotel app will allow them to translate everything into their language. Also, if you don’t speak the lingua of your clients, then you can translate their requirements that they put forward through the app and decipher their needs.
- Exclusive facilities: Travelers won’t have to rely on the staff members of your hotel while searching for tour guides, locations, restaurants, marketplaces, entertainment zones, special activities, or anything else. Your hotel app will contain specific features that will allow your clients to book services without you or anybody else’s intervention.
- Reviews and feedback: At the end of the day, it’s extremely essential to receive reviews from your customers. The feedback posted by your clients will tell you whether they’re happy with your services or not. Those reviews will tell you everything about areas that require improvement. Also, the same will help you proclaim that your hotel is one of the best in the area.
Final words
Since the hospitality industry is bringing forth new challenges, you need an app to stay relevant. Whether you wish to create an app like Oyo, Booking, Airbnb, or an app for your accommodation facility, you need to know about the hotel booking mobile app development cost and everything else associated with it at the earliest. So, start looking for a reputable app development organization before things go beyond your reach.
Resources:
